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Digital Project Manager

Digital Marketer, Digital Marketer Project Manager

A Digital Project Manager coordinates all the production stages of a digital marketing project, working within a company or a communications agency. Their job is to modernise a company’s communications and marketing tools. They contribute to the digital transformation of their company.

Tasks

  • They develop projects that give users access to new features, so as to ensure that the brand’s digital services become an integral element of consumer behaviour.

  • They define a company’s online communication strategy and update content on digital media.

  • They contribute to the roll-out of projects linked to the digitalisation of the company such as the launch of an eCommerce site or a customer relationship management system (CRM).

  • They manage a multidisciplinary team of graphic designers, webmasters, editors and developers.

  • They develop forms or specific initiatives to increase traffic to the company’s website with the aim of generating leads.

Required skills

  • Web culture
  • Rigour and organisation
  • Analytical skills
  • Mastery of IT tools
  • Good interpersonal skills
  • Ability to work in a multidisciplinary team

What you need to learn/master

  • Digital marketing
  • Digital project management
  • Digital content management tools (e.g. WordPress)
  • Analytics and tracking (and associated tools)
  • Consumer behaviour
  • Change management

Career opportunities and progression

  • Senior Digital Project Manager
  • eCommerce Manager
  • Sales Director
  • Digital Project Director

Qualification requirements

3 years of post-High School education

Salary

Junior: €28,000 - €30,000

Experienced: €45,000 - €50,000