suit you?
This quiz, based on the Holland Codes (RIASEC), was produced for Excelia by the human resources consultancy RessourcesH, in partnership with GBF Conseil, an educational and vocational guidance consultancy. Its purpose is to provide High School pupils and other students with an insight into the management professions that match their profile.
Brand Manager
Employer Brand Manager International, Brand Manager, Digital Marketing Manager
A Brand Manager is responsible for the marketing of a brand and implements strategy on social media to improve company visibility. They manage the brand on the internet to create a link between the brand and the general public.
Tasks
They monitor the competition and analyse the market. They are aware of innovations in their market and research consumer behaviour.
They develop and pilot a digital presence strategy on the various social media and nurture the e-reputation of the employer brand.
They manage web projects in conjunction with the IT teams, graphic designers and bloggers.
They review the marketing campaigns, and set targets for visibility, new customers and turnover to be achieved through these campaigns.
They work to create a strong digital identity for their brand(s).
Required skills
- Creativity
- Analytical skills
- Strong writing skills
- Interpersonal skills
What you need to learn/master
- Brand management
- Intercultural customer relations
- Communications and advertising
- Digital marketing
- Online marketing
- eCommerce
- Project management
Career opportunities and progression
- Management positions in the field of digital communications or marketing
- Marketing Manager
- Social Media Manager
Qualification requirements
5 years of post-High School education
Excelia schools
Salary
Junior: €30,000
Experienced: €45,000