suit you?
This quiz, based on the Holland Codes (RIASEC), was produced for Excelia by the human resources consultancy RessourcesH, in partnership with GBF Conseil, an educational and vocational guidance consultancy. Its purpose is to provide High School pupils and other students with an insight into the management professions that match their profile.
Product Marketing Manager
Assistant Product Manager, Product Manager, Junior Product Manager
A Product Marketing Manager is responsible for a brand, product or service and puts in place marketing campaigns to help increase sales of the product or product range.
Tasks
They analyse consumer needs and participate in the development of new products from design to market launch.
They determine the marketing strategy for a product, to increase its sales, and adapt it according to market feedback.
They manage the budget for the marketing of a product.
They assess the impact of marketing campaigns and analyse customer satisfaction.
They follow the development of a product stage by stage and intervene in the event of non-compliance with the specifications.
Required skills
- Negotiation skills
- Ability to analyse and summarise
- Good interpersonal skills
- Rigour and organisational skills
- Dynamism
What you need to learn/master
- Consumer behaviour
- Marketing
- Budget management
- Business law
Career opportunities and progression
- Group Marketing Manager
- Head of Brand
- Brand Manager
- Marketing Manager/Director
Qualification requirements
5 years of post-High School education
Excelia schools
Salary
Junior: €30,000 - €35,000
Experienced: €45,000 - €50,000