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Product Marketing Manager

Assistant Product Manager, Product Manager, Junior Product Manager

A Product Marketing Manager is responsible for a brand, product or service and puts in place marketing campaigns to help increase sales of the product or product range.


  • They analyse consumer needs and participate in the development of new products from design to market launch.

  • They determine the marketing strategy for a product, to increase its sales, and adapt it according to market feedback.

  • They manage the budget for the marketing of a product.

  • They assess the impact of marketing campaigns and analyse customer satisfaction.

  • They follow the development of a product stage by stage and intervene in the event of non-compliance with the specifications.

Required skills

  • Negotiation skills
  • Ability to analyse and summarise
  • Good interpersonal skills
  • Rigour and organisational skills
  • Dynamism

What you need to learn/master

  • Consumer behaviour
  • Marketing
  • Budget management
  • Business law

Career opportunities and progression

  • Group Marketing Manager
  • Head of Brand
  • Brand Manager
  • Marketing Manager/Director

Qualification requirements

5 years of post-High School education


Junior: €30,000 - €35,000

Experienced: €45,000 - €50,000