A Product Marketing Manager is responsible for a brand, product or service and puts in place marketing campaigns to help increase sales of the product or product range.
They analyse consumer needs and participate in the development of new products from design to market launch.
They determine the marketing strategy for a product, to increase its sales, and adapt it according to market feedback.
They manage the budget for the marketing of a product.
They assess the impact of marketing campaigns and analyse customer satisfaction.
They follow the development of a product stage by stage and intervene in the event of non-compliance with the specifications.
5 years of post-High School education
Junior: €30,000 - €35,000
Experienced: €45,000 - €50,000