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Design Director

A Design Director is an expert in graphic design who works in communication agencies, design studios, publishing houses and advertising agencies. They are creatives who translate a company’s message into images. They are the visual manager of a communications campaign. Their tasks are threefold: design, negotiation and technical follow-up.


  • They create the visual identity of an advertisement, choose the images, the background, the atmosphere, the setting, the typography of the texts, the order of the information.

  • They conceptualise and apply their creativity in all modes of visual expression, including motion design, video animation, UX, etc.

  • They coordinate the work of graphic designers, illustrators, photographers, and supervise the production.

  • They assure the contact with the client, analyse their expectations and convince them of the effectiveness of the project.

  • They bring originality to advertising content and create catchy messages.

Required skills

  • Great creativity
  • Curiosity
  • General knowledge
  • Design culture
  • A sense of aesthetics
  • Artistic sensitivity

What you need to learn/master

  • Visual arts
  • Visual communication
  • Image technology
  • Multimedia
  • DTP (Photoshop, Illustrator, InDesign)
  • Advertising

Career opportunities and progression

  • Creative Director
  • Experienced Design Directors may decide to set up their own agency

Qualification requirements

5 years of post-High School education


Junior: €25,000 - €35,000 

Experienced: €45,000 - €60,000