suit you?
This quiz, based on the Holland Codes (RIASEC), was produced for Excelia by the human resources consultancy RessourcesH, in partnership with GBF Conseil, an educational and vocational guidance consultancy. Its purpose is to provide High School pupils and other students with an insight into the management professions that match their profile.
Marketing Director
Marketing & Communications Director
A Marketing Director develops a company’s marketing strategy. They implement action plans to develop the sale of goods or services. They suggest development priorities (product, market, price, communications, distribution) and supervise the launch of new products. They are in charge of developing the communications policy (advertising, promotion, choice of agencies, etc.) and defining the company’s brand image. They manage the entire marketing team.
Tasks
They monitor the market, trends, opportunities and competition in order to anticipate the needs of clients or potential clients.
They manage the marketing team and plan their work.
They set up promotions and direct marketing actions.
They manage distribution of the product by diversifying distribution channels.
They supervise promotions and analyse the commercial impact.
Required skills
- Good interpersonal skills
- Creativity
- Organisational skills
- Rigour
- Ability to handle stress
What you need to learn/master
- Marketing
- Digital marketing
- Marketing innovation
- Management
- Consumer behaviour
- Customer relationship management
- Digital communication
- English
Career opportunities and progression
- Sales & Marketing Director
- Consulting careers
Qualification requirements
5 years of post-High School education
Excelia schools
Salary
Junior: €45,000 - €50,000
Experienced: €70,000 - €90,000