A Marketing Director develops a company’s marketing strategy. They implement action plans to develop the sale of goods or services. They suggest development priorities (product, market, price, communications, distribution) and supervise the launch of new products. They are in charge of developing the communications policy (advertising, promotion, choice of agencies, etc.) and defining the company’s brand image. They manage the entire marketing team.
They monitor the market, trends, opportunities and competition in order to anticipate the needs of clients or potential clients.
They manage the marketing team and plan their work.
They set up promotions and direct marketing actions.
They manage distribution of the product by diversifying distribution channels.
They supervise promotions and analyse the commercial impact.
5 years of post-High School education
Junior: €45,000 - €50,000
Experienced: €70,000 - €90,000