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Head of Communications

Communications Manager

A Head of Communications is the company’s communications specialist and the ‘guardian’ of the company’s image both internally and externally. Responsible for the overall communications strategy, they promote the company’s brand image and coordinate communication initiatives. They decide on the type of communications (written, oral) and the media (paper, digital). They identify the key values to be promoted. They organise events for employees and customers, ensuring satisfaction across the board.


  • They transform the company’s strategy into communication initiatives (web or press campaigns, events, advertising campaigns, product launches, etc.).

  • They contact service providers on the basis of specifications and budget, and coordinate them to ensure they deliver the correct messages, and comply with budgets and timetables.

  • They write and create both content and communication support material, or supervise the writing of such material.

  • They maintain close contact with the press and media.

  • They do everything possible to ensure that events, cocktail parties, trade fairs, press conferences, etc. run as smoothly as possible.

Required skills

  • Good listening and interpersonal skills
  • Writing skills
  • Creativity
  • Organisational skills
  • Ability to use initiative and make proposals

What you need to learn/master

  • Publishing software
  • Public and press relations
  • Written and oral communication
  • Marketing
  • Customer experience management
  • Digital communication and web design
  • English

Career opportunities and progression

  • Career opportunities exist in SMEs/SMIs, start-ups or large companies, and in agencies.
  • A Head of Communications may move on to become a Communications Director or an Entrepreneur (setting up their own agency) or work as a Freelancer.

Qualification requirements

3 years of post-High School education (or 5 years)


Junior: €22,000 - €30,000

Experienced: €35,000 - €80,000