Which jobs in management
suit you?

Sales Director

Commercial Manager, Sales Manager

A Sales Director is responsible for the sales activities of a company and for building up customer loyalty. They define the sales strategy and lead the sales team in order to increase company turnover. 

This is a board-level position.


  • They supervise, manage and give advice to their sales team.

  • They look to secure strategic accounts and develop loyalty.

  • They identify commercial targets for their products or services and define growth objectives for their turnover.

  • They ensure a link with other departments within the company, particularly the production department.

  • They set individual targets and monitor the sales achieved by their team.

Required skills

  • Sales skills
  • Interpersonal skills
  • Negotiation skills
  • Interest in management
  • Rigour
  • Methodology
  • Resilience to pressure

What you need to learn/master

  • Sales and merchandising techniques
  • Management
  • eCommerce
  • Digital marketing
  • Economics
  • Finance
  • Foreign languages

Career opportunities and progression

  • Most start their career as a Salesman, Business Manager or Sales Manager before taking up a position as Sales Director followed by a post in Senior Management.

Qualification requirements

5 years of post-High School education


Junior: €48,000 - €60,000 

Experienced: €120,000 +